Case Studies

CASE STUDIES

Electronic Arts

Goals & Objectives

Secure music rights & resulting soundtrack album distribution for flagship title. Position blockbuster game in the same regard as blockbuster film. Album to serve as companion piece to promote game release.

Solutions & Tactics

Retained Robbie Williams, the biggest Pop Star in Europe, to contribute a new single for the game complete with accompanying music video and press tour. Forged a distribution deal with Virgin Records, UK, to assist in securing a star studded CD and cohesive marketing plan.

Results & Success

Cyberized Robbie Williams into game that caused worldwide publicity through BBC, CNN, and other national outlets. Video clip, which featured footage from upcoming game, was programmed on MTV Europe 2 weeks prior to videogame. Promotions help break all previous sales records for FIFA franchise.

Sony PlayStation

Goals & Objectives

Reduce music licensing fees while shifting the licensing paradigm between client and rights holders. Enhance perceptions on associations between Hollywood and Video Gaming Industry.

Solutions & Tactics

Set up junket meetings for managers, labels, and publishers to show the benefits of being included in blockbuster video games including exposure, association, and marketing opportunities.

Results & Success

Changed the system from “royalties” to “buyouts” resulting in cost savings of millions per year. Record labels now utilize video games to launch their priorities and now realize that games rival radio airplay and MTV in influence to consumers.

E&J Gallo Winery

Goals & Objectives

Successfully launch a new product – Wild Vines, through lifestyle events that cater to an upscale, female audience.

Solutions & Tactics

Secured title sponsorship of the Gipsy Kings Summer Tour. Created the Wild Vines branded CD “In The Company of Friends” which featured top adult female recording artists. Soundtrack created the relaxing environment of celebrating life with your closest friends – perfect with Wild Vines.

Results & Success

Wild Vines became the category leader for fruit flavored wine. Sales channels were rewarded with tickets and VIP access to Summer Tour, which promoted good will throughout the company.

Ron White

Goals & Objectives

Design and implement marketing campaign for the CD/DVD release of comedian RON White’s“You Can’t Fix Stupid.”Client desired to break all company sales records.

Solutions & Tactics

Integrated comprehensive marketing plan with focus on PR, national radio promotions, and targeted web campaigns to lifestyle sites.

Results & Success

Ron made his debut appearance on the Tonight Show with Jay Leno cementing his name in America’s consciousness. “You Can’t Fix Stupid” sold over 63,000 units the first week debuting #14 on Billboard’s Top 200 Chart. (#1 Comedy Chart, #1 Country Chart, #1 Independent Chart) as well as scoring the #3 watched TV Special in Comedy Central’s History. To date, the biggest sales week in the history of the distributor.

9 Group / Palms Resort Casino

Goals & Objectives

Conceive and assist in bringing high profile Hollywood events and celebrities to THE PALMS, Las Vegas.

Solutions & Tactics

Created PREMIERING at THE PALMS, a national launch platform for upcoming releases for TV Networks, Film Companies, and Record Labels. Turn key campaigns, which integrate Radio, Web promotions, PR, On-premise exposure, and launch party.

Results & Success

Campaigns for PREMIERING at the PALMS have proven enormously successful. Our client has deemed them the “Bench Mark for all future events.” We utilized all entertainment assets of the resort while achieving targeted awareness and $500,000 in media value for the releases that premiered.